Samantha is a writer, consultant, and author of the Substack, Arcana. She has been in the creative industry for 13+ years and lives in New York City.

Samantha specializes in luxury fashion, fine jewelry, beauty, body care, and fragrance. She has worked as both a copywriter and stylist with award-winning, bestselling brands including Sol de Janeiro, Supergoop!, Victoria’s Secret, lululemon Studio, Net-a-Porter and their portfolio of designers, Rent the Runway, Pamela Love Jewelry, Belperron, Lionheart Jewelry, Orly Marcel, Ali Grace Jewelry, Jennifer Hillyer Jewelry, and more. Samantha’s editorial contributions have been featured in Forbes, Byrdie, Bustle, The Zoe Report, Molly My Mag, and The Galconomist.

Samantha also provides Tarot services to her respective industries for events and activations throughout New York City, LA, and Miami. Noteworthy clients include L'Oréal & essie, Goop, Free People Movement, Rent the Runway, Supergoop!, PepsiCo, and more. For more on her Tarot services, see here.

Samantha has been featured as talent in campaigns for Pamela Love, Melissa Wood Health, and Stone and Strand.