COPYWRITING

Creative Storytelling, Product Naming, Campaign Conceptualization and Execution, Brand Voice

Clients:
Sol de Janeiro, Supergoop!, Victoria’s Secret, lululemon Studio, Ali Grace Jewelry

FLOR MISTICA.jpg

Screen Shot 2022-12-13 at 11.54.01 PM.png

Screen Shot 2022-12-22 at 5.24.30 PM.png

Screen Shot 2022-12-05 at 4.26.50 PM.png

Screenshot 2023-12-18 at 11.11.58 PM.png

Screenshot 2023-12-18 at 11.11.34 PM.png

sol de janeiro c71.jpg

Screen Shot 2022-10-12 at 12.30.35 PM.png

Screenshot 2023-12-18 at 11.08.12 PM.png

Screenshot 2023-12-18 at 11.10.07 PM.png

Flor-Mística-Scent-Menu-Email_02.jpg

Screen Shot 2023-01-10 at 11.10.35 AM.png

Screenshot 2023-12-18 at 11.10.48 PM.png

Screen Shot 2022-12-22 at 5.35.14 PM.png

Screen Shot 2023-01-10 at 11.10.17 AM.png

20241216 SDJ Discovery Set 2025 - INTERNATIONAL - Perspective RGB_V1.jpg

20241216 SDJ Discovery Set 2025 - ULTA - Back RGB_V1.jpg

Screenshot 2023-12-18 at 11.07.46 PM.png

S25_LEMISTS_CHEIROSA_MENU_SIGNS_CMYK_1pg (1).jpg

48_5-YEAR copy_PPAGE_DTC.jpg

Screen Shot 2023-01-03 at 9.39.22 AM.png

48-7-NEW LOOK_PPAGE_DTC.jpg

Ulta_Paid_Social_Lifestyle+Product_1x1.jpg

Screenshot 2023-12-18 at 11.01.10 PM.png

Screenshot 2023-12-18 at 11.10.28 PM.png

Screenshot 2024-03-05 at 5.31.19 PM.png

Screenshot 2024-03-05 at 5.31.06 PM.png

Screenshot 2024-03-05 at 5.28.13 PM.png

Screenshot 2023-12-18 at 10.55.39 PM.png

Screen Shot 2022-10-13 at 10.48.18 AM.png

Screenshot 2024-03-05 at 5.29.22 PM.png

Screen Shot 2022-10-13 at 10.46.33 AM.png

Screenshot 2024-03-05 at 5.29.11 PM.png

Screen Shot 2022-12-13 at 11.57.55 PM.png

Screen Shot 2022-12-09 at 12.05.26 PM.png

Screen Shot 2022-03-11 at 7.09.33 PM.png

Screen Shot 2022-03-11 at 7.10.44 PM.png

Spring Reward Card.png

Signature Scent.png

Mix + Match.png

Scent Set.png

Frankies Bikinis.png

Energize Ritual Kit.png

48_2-PRODUCT HERO_PPAGE_INTL_TEXT.jpg

Love Cloud.png

Screenshot 2025-04-04 at 11.44.15 AM.png